Situated more than 100 miles away from Amarillo, this municipality named after the Duke of Wellington has an estimated population of 2300 residents and serves as the county seat of Collingsworth County. This community on the Salt Fork of the Red River reports a per capita income of $14000 and a median household income of $23260, which has not been good enough to stop the constant struggle of the local authorities against the 17% of its people living under extreme poverty. The most important employers in the zone are agriculture, forestry, construction, educational services, and health care industries.